Sam Prince has made headlines once again as the Made in Chelsea heartthrob joins the latest series of Celebs Go Dating, bringing his trademark drama and romantic complications to E4 screens. The 28-year-old reality star’s journey from Chelsea troublemaker to potential love-seeker has captivated audiences across the UK, cementing his status as one of British television’s most controversial personalities.
Reality TV Royalty Takes on Dating Show
Sam Prince officially joined Celebs Go Dating in August 2025 as a late addition to the cast. The dating show, which began airing on E4 on 11 August, sees Prince searching for romance alongside fellow celebrities including Kerry Katona, Jon Lee from S Club 7, and Love Island’s Olivia Hawkins. His inclusion came after Christine McGuinness departed the show early, having realised that “dating on a public platform” was too soon for her personal circumstances.
The timing proves particularly intriguing for Sam Prince, who recently ended his tumultuous relationship with fellow Made in Chelsea star Yasmine Zweegers. The couple’s split in late 2024 marked the end of one of the show’s most watched relationships. Their romance had been characterised by dramatic breakups, reconciliations, and explosive dinner party confrontations that became signature moments for the series.
Prince’s decision to join the dating agency represents a significant shift for the reality star. Known for his pattern of relationship drama and controversial behaviour, he admitted during casting that he needs professional guidance. “My dating history has been pretty… yeah, I’ve had my ups and downs in the past,” Prince acknowledged, suggesting a newfound self-awareness about his romantic patterns.
Soft Launch Romance Sparks Speculation
Before Celebs Go Dating aired, Sam Prince sparked intense speculation by soft-launching a mystery brunette on his social media platforms. The TikTok video showed him dancing intimately with an unidentified woman, leading fans to question whether he had already found love through the dating agency. Eagle-eyed viewers noted the woman’s resemblance to his former Made in Chelsea co-star Ruby Adler, though her identity remains unconfirmed.
The timing of this social media reveal suggests Prince may have found success on the dating show. When followers questioned him about meeting his new partner’s parents, he simply replied “Yes,” hinting at a serious relationship development. This marks a departure from his usual pattern of casual dating and public relationship breakdowns.
Industry observers note that contestants often build relationships during filming that become public months later. Sam Prince’s apparent romantic success could represent genuine personal growth, particularly given his history of relationship difficulties and public cheating scandals with previous partners including Georgia Toffolo and Lottie Moss.
Business Empire Beyond Reality TV
While Sam Prince remains best known for his Made in Chelsea antics, he has built a substantial business portfolio worth an estimated £1.5 million. His entrepreneurial ventures include Forager Health, a sustainable tea company launched during the first UK lockdown, and Bellr, a houseplant business co-owned with fellow reality star Tristan Phipps.
Forager Health represents Prince’s commitment to sustainability and environmental consciousness. The company received accreditation from ethy, a sustainable shopping platform, for its plastic-free packaging and comprehensive environmental approach. The brand now stocks in major retailers including John Lewis and Waitrose, demonstrating Prince’s business acumen beyond his television persona.
His plant business Bellr emerged from lockdown entrepreneurial spirit, offering high-quality houseplants with sustainable packaging and detailed care instructions. The venture showcases Prince’s ability to identify market gaps and create successful consumer brands, challenging perceptions of reality stars as purely entertainment figures.
Made in Chelsea Legacy
Sam Prince first joined Made in Chelsea in 2017 during series 13, initially appearing as one of Jamie Laing’s interns at Candy Kittens. His youthful appearance and troublemaking tendencies quickly established him as the show’s youngest cast member and primary source of romantic drama. After briefly leaving in 2019, he returned for series 22 in 2021 and has remained a central figure ever since.
His relationship patterns on the show have become legendary among fans. From his early romance with Georgia Toffolo, which ended due to his infidelity, to his complex love triangle involving Inga Valentiner and Yasmine Zweegers, Prince has consistently provided the dramatic content that keeps viewers engaged. His ability to cause chaos while maintaining viewer sympathy demonstrates his natural television instincts.
Recent series have shown Prince attempting to mature beyond his party boy reputation. His relationship with Yasmine Zweegers represented his most serious commitment, with the couple discussing marriage and children before their eventual split. This evolution suggests personal growth that could translate into success on Celebs Go Dating.
Personal Growth and Future Prospects
The transformation of Sam Prince from chaotic teenager to successful businessman reflects broader changes in his personal life. Recent interviews reveal his struggle with grief following the deaths of both grandparents, whom he described as parental figures throughout his childhood. These experiences appear to have contributed to his desire for more meaningful relationships and personal stability.
His recent diagnosis with ADHD has also provided context for his past behaviour patterns. This medical understanding, combined with his business success and reality television experience, positions him differently for his Celebs Go Dating journey compared to his earlier romantic endeavours.
Prince’s approach to the dating agency suggests genuine commitment to change. His willingness to accept professional guidance and his apparent success in forming a new relationship indicate personal development beyond his previous patterns. Whether this represents lasting change or temporary improvement remains to be seen as the series continues.
Conclusion
Sam Prince enters Celebs Go Dating as a seasoned reality television veteran with substantial personal and professional achievements. His journey from Made in Chelsea troublemaker to successful entrepreneur demonstrates capability for growth and change. With his apparent romantic success already soft-launched on social media, Prince may have finally found the stability that has eluded him throughout his public relationships.
As British audiences continue following his dating journey, Sam Prince represents the possibility of genuine transformation through professional guidance and personal commitment. His story resonates with viewers who have watched him mature on screen, offering hope that even the most complicated romantic histories can be overcome with the right approach and timing.
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