Addison Rae’s net worth in 2025 is estimated at a remarkable £20–20.5 million (about $25 million), making her one of the UK’s most talked-about online personalities and entertainment stars this year. Her rise from TikTok sensation to chart-topping musician has captured the attention of both British tabloids and official outlets.
Addison Rae: From TikTok To Top Charts
Addison Rae began her journey with lighthearted TikTok videos and swiftly became one of the most-followed personalities globally. By 2025, she held over 88 million TikTok followers, ranking as the fifth most-followed creator on the platform. This enormous reach set the stage for lucrative partnerships and music success.
Her recent transformation into a pop music artist has resonated strongly with British fans. Rae’s self-titled debut album, “Addison,” released in June 2025, debuted at number 4 in the US Billboard 200 and impressively reached number 2 on the UK Official Albums Chart. Notably, her catchy single “Diet Pepsi” became the soundtrack to many British summer parties and was performed with Lana Del Rey during Del Rey’s London stadium tour.
Revenue Streams Fueling Addison Rae’s Wealth
Addison Rae’s financial success is a multi-layered story. Sponsored content on TikTok and Instagram remains a major income source, with estimates showing she may earn upwards of £45,000–£70,000 per branded post on TikTok and near £55,000 per post on Instagram. Indeed, some reports note her being paid as much as $90,000 (about £71,000) for a single branded post.
YouTube also contributes to her wealth, with monthly earnings from her channel estimated between £16,000 and £20,000. For 2025, Addison Rae’s digital platform earnings remain strong, with social influencer calculators placing her monthly income between £150,000 and £200,000 from partnerships and sponsorships alone. This excludes the growing revenue from her music career, which spiked following her album launch and UK chart success.
Music, Media, and Merch: Expanding the Empire
While social media remains Rae’s foundation, her wealth is increasingly driven by new ventures. Rae’s studio album benefited from robust UK sales and streaming, amplified by her headline tour dates across Europe, including a sold-out show in Dublin on 26 August 2025. Critics from UK publications praised her ability to blend nostalgic pop with modern internet culture.
Rae’s collaborations, such as performing “Diet Pepsi” with Lana Del Rey at Wembley Stadium, have raised her profile with British audiences, leading to further media appearances on UK television and radio. Her performances, highly choreographed and reminiscent of icons like Britney Spears, have drawn praise from UK-based reviewers and music experts.
Meanwhile, her ventures into fashion and beauty have not gone unnoticed in the UK market. Addison Rae’s Item Beauty range, available in select UK stores, and partnerships with British brands have contributed to her year-on-year earnings, demonstrating a genuine crossover appeal.
Expert Insights and Official Statements
Industry experts cite Addison Rae as a template for turning TikTok stardom into tangible financial success, with Forbes highlighting her ability to harness millions of followers for high-value sponsorships and streaming royalties. Official figures from influencer analytics platforms confirm that Rae’s income growth is steady, supported by music, social partnerships, and merchandising in the UK and globally.
A recent interview conducted by Zane Lowe for Apple Music in August 2025 captured her professionalism and ambition, with Rae describing herself as a perfectionist, closely mirroring Lana Del Rey’s approach to music. British journalists and music critics regularly reference these traits when discussing her rise in the UK entertainment scene.
Addison Rae’s Impact in the UK
British fans’ fascination with Addison Rae is evident in trending searches and social media chatter across the UK. Her music is regularly featured at British events, and her social presence shapes UK youth culture. As her upcoming tour dates kick off across Europe, demand for tickets in London, Manchester, and Glasgow is running high, with many locations selling out in minutes.
UK-based finance experts have described Rae as “a new breed of media mogul,” blending digital influence with mainstream success. Her appeal is not limited to teenagers; middle-aged fans and music historians also recognise her impact on modern British pop, drawing connections with both Charli XCX and Dua Lipa’s recent UK chart achievements.
The Road Ahead
Addison Rae’s financial and cultural achievements show no signs of slowing. As she continues to explore music and acting—with a film featuring Ryan Reynolds and Aubrey Plaza set for release in Autumn 2025—her UK influence will likely extend well beyond social media. For British audiences, Addison Rae’s story is an inspiring case of digital ingenuity meeting classic pop ambition.
Her net worth is constantly monitored by UK media and financial analysts, as she remains a trending topic among news readers and entertainment fans alike. Whether performing at sold-out stadiums, collaborating with pop royalty, or launching new beauty brands, Addison Rae stands out as a true cross-Atlantic superstar—one who is keenly watched and celebrated throughout the United Kingdom.
Investments and Asset Portfolio
Rae’s wealth is not just about social media or music. She’s an entrepreneur too, having launched the popular Item Beauty brand in 2020. This venture gained traction in the UK market after partnering with Sephora, offering vegan-friendly makeup at accessible prices. Although Sephora later ended the partnership, her initial investment remains significant, with Item Beauty still recognised by beauty critics across Britain.
Her property portfolio is as impressive as her online following. Rae’s Los Angeles mansion, purchased for £2.4 million ($3 million), boasts six bedrooms, 7.5 bathrooms, and sweeping city views. While based in LA, this investment places her firmly among the top influencer homeowners internationally, regularly featured in UK lifestyle magazines.
Conclusion:
Addison Rae’s net worth in 2025 highlights her phenomenal journey from TikTok fame to multi-industry success. Her ability to turn viral moments into lasting financial and cultural influence places her among the most prominent young stars in the UK and beyond. Rae’s dynamic career continues to inspire her rapidly growing British fanbase, keeping her firmly in the spotlight as a modern media icon.
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